At GAAP,

we take your privacy seriously and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, engage with our services, or interact with our content.

By accessing and using the GAAP Forward website , you agree to the practices described in this policy.

1. Information We Collect

We collect both personal and non-personal information when you visit our website or use our services:

• Personal Information: This includes information that can be used to identify you personally, such as your name, email address, phone number, job title, company, and other contact details. We collect this information when you fill out forms, request a consultation, or sign up for newsletters.

• Non-Personal Information: This includes data that cannot be used to personally identify you, such as browser type, device type, IP address, geographic location, and browsing activity. We may collect this information through cookies and tracking technologies to improve our website's performance and user experience.

2. How We Use Your Information

The information we collect is used to:

• Provide and improve our services to you.
• Respond to your inquiries and provide customer support.
• Send you relevant information, such as updates, newsletters, and promotional offers, with your consent.
• Monitor and analyze website activity to enhance user experience and website functionality.
• Ensure compliance with legal requirements and prevent fraudulent activities.

3. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. However, we may share your information in the following cases:

• Service Providers: We may share your information with trusted third-party vendors and service providers who help us deliver our services, such as website hosting, email services, and marketing tools. These third parties are obligated to protect your information and use it only for the purposes specified.

• Legal Compliance: We may disclose your personal information if required by law or in response to valid legal requests by government authorities (e.g., a subpoena or court order).

• Business Transfers: In the event of a merger, acquisition, or asset sale, your information may be transferred as part of the transaction, but we will notify you in advance of such transfer and its implications for your privacy.

4. Data Security

We use industry-standard security measures to protect your personal information. While we strive to protect your data, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we do take all reasonable precautions to protect your information.

5. Cookies and Tracking Technologies

Our website uses cookies and other tracking technologies to enhance your experience, gather usage data, and improve our services. Cookies are small files stored on your device that allow us to recognize your preferences and improve website functionality. You can control cookie settings through your browser, but please note that disabling cookies may affect your user experience.

6. Your Choices and Rights

• Opting Out of Communications: If you no longer wish to receive emails or promotional materials from us, you can unsubscribe by clicking the unsubscribe link in our emails or contacting us directly.

• Access and Correction: You may request access to the personal information we hold about you, and we will respond to your request within a reasonable time. If your information is inaccurate or incomplete, you can request that we correct or update it.

• Data Retention: We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required or permitted by law.

7. Third-Party Websites

Our website may contain links to third-party websites. This Privacy Policy applies only to GAAP Forward's website and services. We are not responsible for the privacy practices or content of external websites. We recommend reviewing the privacy policies of any third-party sites you visit.

8. Children's Privacy

Our website and services are not intended for children under the age of 13, and we do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under 13, we will take steps to delete that information.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically for any updates.